I try to not love my stuff too much. I don't want to want stuff and I don't want my kids to want stuff. We all end up acting like Steve Martin's character in The Jerk if we love our stuff too much.
That said, CHECK OUT THE WATCH!
I LOVE IT VERY MUCH!!
Oh, I know there are a lot of people who could probably remember four splits on a four-mile run without the 50-lap memory feature. Furthermore, there are many runners who probably don't want to document that they are running >10:30 minute miles.
But I LOVE IT!